Social Media & Content Specialist

About the role

Health can’t wait. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ⭐ The role Health is one of the most searched, shared and talked-about topics online. Millions of people scroll every day looking for answers about their sleep, their stress or their kids' fever. And yet, no brand owns that conversation. We want Alan to be the health voice people actually want to follow. As Social Media & Content Specialist , you'll be the owner of Alan's organic social presence in France (Instagram, LinkedIn, YouTube…) You'll join the Brand team and work side by side with an experienced content editorial team What you’ll own The France editorial line. Build and run the editorial calendar, content pillars (prevention, health tips, product, employer brand…) and posting cadence for each platform. Work with Brand, Product Marketing, Medical and Growth teams to pull the best stories, data and expertise from across Alan, and turn them into content. Content creation. Create and ship social-first content yourself, every week: short videos (Reels, Shorts), carousels, statics and copy-led LinkedIn posts. You write the hooks, the scripts and the captions, you edit the videos and you design the visuals. You adapt each piece to its platform rather than posting the same thing everywhere. Alan's voice on social. Define how Alan sounds on social: credible on health, but human, useful and sometimes funny. Spot the news, trends and formats worth jumping on, and react at the right moment, in the right tone. Alan's big moments. Plan and run the social side of brand campaigns, product launches and events, from the idea to the publication, so that every major moment gets the reach it deserves. Community. Reply to comments and messages, moderate, spark conversations, and collaborate with Alan experts (doctors, psychologists…), employees and creators to grow an engaged audience. Performance. Follow the analytics, run regular test-and-learn on formats, hooks and timing, and share a simple monthly review with the team. Work with Growth and Data to track what social brings to Alan (traffic, awareness, audience quality). AI in the creative and distribution process. Use AI tools to create more, faster and better, and help us shape how AI fits into our content production and distribution workflow, with the support of our engineers. Who we’re looking for You create. You still open the tools yourself (CapCut, Premiere, Figma, Canva, AI tools…) and love making content. You don't brief others to do it for you. You live and breathe social. You get the trends, the memes and the codes of each platform, and you know when (and when not) to jump in. You have taste and a pen. You write sharp, punchy copy and can tell a strong idea from a weak one. You take ownership. You go and get the information you need, make decisions, ship at the right moment and follow through. You're data-minded. You care about what a post changed, not just t

Skills