Senior Product Manager

About the role

<div class="content-intro"><h3>When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.</h3> <p>Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive. &nbsp;</p> <h3>We’re officially Great Place To Work Certified™</h3> <p>Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.&nbsp; See our accreditations to learn more: <a href="https://www.greatplacetowork.co.uk/certified-company/1575695">Great Place to Work® UK </a><a href="https://www.greatplacetowork.com/certified-company/104575695">| Great Place To Work® USA</a></p> <p>&nbsp;</p> <h3>About the opportunity 👇</h3></div><h3><strong>Senior Product Manager, PLG &amp; Onboarding</strong></h3> <h3><strong>About the role</strong></h3> <p>Exclaimer is the leading email signature management vendor. Our product appeals to companies who need their employees’ emails to include disclaimers and signatures with consistent branding.</p> <p>We're looking for a Senior Product Manager to own our product-led growth (PLG) motion, with a particular focus on the self-serve onboarding flow on www.exclaimer.com: the path a new user takes from signup through activation, to their first meaningful "aha" moment during a trial, to becoming a paying customer.</p> <p>You’ll be working closely with our Head of PLG, with whom you agree improvements to the onboarding flow. Your impact on activation and time-to-value translates directly into revenue, retention, and lower cost of acquisition.</p> <p>You'll sit at the intersection of product, design, data, growth marketing, and sales, and you'll be judged on outcomes - activation rate, time-to-value, self-serve conversion, trial-to-paid - not just features shipped.</p> <h3><strong>What you’ll do</strong></h3> <ul> <li><strong>Own the self-serve funnel end to end</strong>&nbsp;– the initial focus is on signup, activation and first-value.</li> <li><strong>Redesign and continuously improve onboarding </strong>– make it really easy for new users to set up and deploy their first signature in an intuitive self-guided way that gets users to value fast.</li> <li><strong>Track funnel metrics</strong>&nbsp;- activation rate, time-to-value, trial/free-to-paid conversion - and set targets against them. Partner with data to improve on analytics.</li> <li><strong>Run a disciplined experimentation program</strong>&nbsp;- prioritise, design, ship, and analyse A/B tests across the onboarding and activation funnel.</li> <li><strong>Write specs and prioritise the roadmap</strong>&nbsp;for PLG and onboarding initiatives, balancing quick wins against structural changes.</li> <li><strong>Partner with growth marketing</strong>&nbsp;on the handoff from acquisition to product - landing pages, signup flow, lifecycle email/in-app messaging.</li> <li><strong>Partner with sales and customer success</strong>&nbsp;on clean handoffs for accounts that need a human touch.</li> <li><strong>Contribute to pricing and packaging</strong>&nbsp;– the structure of our packages, feature gating, paywalls, and upgrade triggers.</li> <li><strong>Talk to users constantly</strong>&nbsp;- usability testing, interviews, session replay, and support/NPS signal - to find where self-serve users get stuck.</li> <li><strong>Report on PLG health</strong>&nbsp;to leadership, translating funnel data i

Skills