Email Marketing Lead, Lifecycle Marketing - EMEA (12 month FTC)

About the role

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><h4>London, UK (Hybrid 3 days p/week in office)<br>12 month full-time fixed term contact (starting: 1 Nov 2026)</h4> <h4><strong>About the Team</strong></h4> <p>The Lifecycle Marketing Team at Klaviyo is a Center of Excellence that delivers seamless scalable customer-facing experiences across all owned channels, and servicing all segments and geographies. We own channel performance and optimisation while driving measurable impact at every stage of the customer lifecycle.</p> <h4><strong>About the Role</strong></h4> <p>This is a senior individual contributor role, and as our Lead Lifecycle Marketer for EMEA within the global Lifecycle Marketing team, you’ll own lifecycle marketing across the region, partnering with EMEA Marketing and Sales to identify opportunities and deliver programs that support regional growth and business priorities.</p> <p>You’ll also partner with the global Lifecycle Marketing team to localise and scale global programs for EMEA, ensuring lifecycle experiences are relevant to local markets, audiences, and customer needs. This is a hands-on execution-focused role combining optimisation, strategy, and cross-functional collaboration.</p> <h4><strong>Key Responsibilities</strong></h4> <h4><strong>EMEA Lifecycle Programs</strong></h4> <ul> <li>Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.</li> <li>Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.</li> <li>Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.</li> <li>Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.</li> </ul> <h4><strong>Global Lifecycle Programs</strong></h4> <ul> <li>Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.</li> <li>Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance.</li> <li>Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA.</li> </ul> <h4><strong>Cross-Functional &amp; Operational Leadership</strong></h4> <ul> <li>Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs.</li> <li>Manage multiple initiatives, making clear prioritisation and trade-off decisions while maintaining quality and pace.</li> <li>Champion customer-first initiatives and ensure lifecycle experiences are relevant, scalable, measurable, and operationally sound.</li> </ul> <h4><strong>Who You Are</strong></h4> <p><strong>Experiences &amp; Expertise:</strong>&nbsp;</p> <ul> <li>8+

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